Online SEO Training - The Basics of Search Engine Optimization (4h)
Learn the fundamentals of SEO in 4 hours... without leaving your home!
Would you like to understand how SEO works and learn how Google analyzes, ranks and displays websites?
This video conference SEO training course gives you all the essential basics in a clear, structured and accessible way, even if you're starting from scratch.
Over the course of almost 4 hours, we'll go through all the pillars of modern SEO. You'll understand not only what to do, but more importantly why Google values certain content over others.
What you'll learn
This course coversall the basics of SEO, organized into three main pillars:
1. Technical SEO
Understand how a site works in the eyes of Google. In particular, we'll look at :
- indexing and crawling
- the role of sitemap and robots.txt
- internal networking
- logical site architecture
- Etc.
2. Content & search intent
You will learn :
- how to do a keyword study
- how to create effective content
- how to structure your pages to please Google and your visitors
- how to write with E-E-A-T (Experience, Expertise, Authority, Trust)
- Etc.
3. Notoriety
We'll look at the role of backlinks, what a reliable source is for Google, how to gain authority without risky techniques, and how to boost a site's credibility with trust signals.
100% video training
This session takes place entirely via live videoconferencing.
You can follow the training from your computer, tablet or smartphone, wherever you are.
Duration: approximately 4 hours
Format: clear, dynamic and interactive
Examination and certificates
Validation test
After the training, you will have access to an online exam.
Upon successful completion, you will receive an internal certificate of achievement, ideal for :
- your CV
- your LinkedIn
- reassure your customers
- justify an increase in internal skills
100% online training
Accessible to all
Solid base guaranteed
Examination and certificate of achievement (internal)
Don't let your competitors get ahead of you on Google.
Take action and finally improve your online visibility
Sign up now for our video SEO training and leave with a solid foundation for optimizing your site.
Choose the date that suits you best
Our SEO sessions recur regularly throughout the year. Take a look at the calendar and select the next course that suits your schedule. Places are limited, so book early to guarantee your participation.